Keep track of everything from the hour to the current month–and all that comes in between–with the smartly constructed Citizen Men’s Eco-Drive Calibre 8700 Strap Sport Watch. This solar-powered Eco-Drive watch never needs a battery and remains charged for months at a time, even in the dark. The distinguished brown tones of this watch begin with the round dial, adorned with three chronograph subdials, two of which are uniquely shaped–one in a crescent shape, the other like a paper-fan. These subdials overlay a unique textured background and are surrounded by a border of silver-tone Roman hour indexes. The outermost dial is two-tiered with a frame of second markers, marked in Arabic numerals in five-second increments, then continuing with another frame marked with the 12 months. The intricate dial is held by a durable stainless steel case and bezel, which connect to a strong brown leather dial that features a crocodile pattern and a handy deployment-clasp with a push-button. Boasting a durable mineral window and the reliability of Japanese-quartz movement, this classy contemporary timepiece is water resistant to 330 feet (100 M).
Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
