Cruise has been the iconic pillar of the TechnoMarine brand since it splashed onto the scene in 1997. The fun and flirty designs were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watch making, and the designs drew raves from globe-trotting style setters who embraced the glamorous new look. Today, TechnoMarine is on the threshold of renewal.The first hint of what’s in store for the future, Cruise Sport is a revamped interpretation of the signature Cruise collection. The silhouette is straightforward, absent of excessive embellishments. The silicone strap – softer and more flexible than gel-plastic versions used in years past – is an exercise in clean lines and minimalist currents. Water resistant up to 200m and available in a chronograph or 3-hand style, the Cruise Sport excels on a diving expedition or aboard a speedboat, but, thanks to its sleek profile, can just as smoothly blend with boardroom attire.The Cruise Sport marks the earliest steps of TechnoMarine’s journey to reclaim its spot at the vanguard of innovation and creativity. It is a taste of what’s to come. A disruptive presence will be felt.

When TechnoMarine introduced its first luxury chronograph in transparent gel in 1997, it imposed a new concept that created many waves in the traditionally conservative watch making industry: TechnoMarine had invented a new class of high-end Swiss watches.

In 1999, TechnoMarine added diamonds to the rotating bezel of the “Raft”, and the “TechnoDiamond” was born, the first ever combination of diamonds on a diving chronograph with an interchangeable gel strap.

The industry claimed that the idea was “insane”, and TechnoMarine single-handedly managed to revolutionize the market with a product born of the never-before conceived and almost “sacrilegious” association between plastic and diamonds. More than 150,000 models were sold while thousands of look-alikes began to flood the market.

The “TechnoDiamond” became a watch which represented a certain lifestyle that people wanted to be identified with.

TechnoMarine’s new collection is a fascinating immersion into a world of technical proficiency and fusions, full of unexpected feelings, colors and designs.

More and more, TechnoMarine timepieces call attention to the subtle associations between high-end Swiss watches and luxury accessories with a fusion of aesthetic uniqueness and watch making expertise, always drawing inspiration from the ocean and sea universe.